Whether you need a poster, magnetic, or digital menu board, the design of your display is of great importance, not only does a well designed menu board help to convey your brand, it also helps speed up the ordering process, and can directly influence your sales.
The menu board is, without a doubt, one of the most important features in your restaurant. It’s often the first interaction a customer will have with your business, informs your customers of what you offer, and creates an impression of your brand in their minds. A well designed display has the ability to impress your customers and enhance the appearance of your business.
So, it’s no surprise that it’s imperative that you find the right design agency to create your menu board. You’ll notice that many sign agencies offer menu board design, but they also offer many other services. Are they really experts in menu board design? There are actually a lot of nuances in designing the perfect display that can affect your bottom line. Sure, your display needs to look nice and match the style and decor of your location, but there are plenty of other important things to consider when designing the perfect menu board. Finding the right menu board design company is imperative to ensuring you get the most out of your display.
Below are the four steps you will likely go through when creating your new menu board.
Step One – Finding the Right Design Company
As mentioned above, there’s more to designing a great display than simply making it look pretty. Your menu board design team should know that where you put your menu items is just as important as matching the colors to the rest of your business’ decor.
Unlike many of our competitors, here at KiwiEZ we focus all of our attention on menu boards. We don’t worry about restaurant menus, advertisements, or banners. We focus on creating a display that effectively shows off your items, as well as accurately portraying your brand.
Step Two – The Design Brief
No one knows your company better than you, which is why a design brief is so important. In this stage you will tell the company you have chosen more about your business. What your most profitable items are, how your customers use your menu board, what problems have come up with your current menu board, etc. Rather than simply turning over all of your information (i.e., items, colors, logo, etc.), taking the time to sit down with your chosen agency will be extremely beneficial to the end result.
Step Three – Create
Once the design agency learns more about your business, they’ll take their finds and start the design process. Because a good design agency will keep many different variables in mind when creating your menu board, it may not come out the way you expected. If this is the case, be sure to question it! They’ll let you know why a certain design feature has been implemented, and hopefully open your eyes to a new way of thinking about your display.
Step Four – Time to Display your New Menu Board!
It’s finally time to display your new menu board! A good design company will ensure the display they’ve created can easily be implemented into your business’ current structures. You shouldn’t have to hire a contractor just to display your new menu!
So, when it’s come time to design a new menu board, be sure to keep the above steps in mind to ensure you’ve found an agency that will take your design to the next level!
If you’d like to inquire about KiwiEZ‘s design process, be sure to reach out!